Brands and models can quickly turn to hate due to maybe more or less unfortune reasons. I often experience people that only prefer cars from a given brand, maybe a specific modell or a part of the world. Then they get a car that possessed by a demon or something – they got a issue with that car again, again and again. And suddently, that brand is the worst in the world.
Another thing about brands i often experience is related to where you live, climate etc. For example here in Norway Volvo is popular – ok, it is well known for being a car from our swedish neighbors people often prefer them for “it is made for our climate, in our own climate”. Here in Scandinavia typical american brands is rare, i guess a typical perception here is that “american cars is expensive to use” or “american cars is known for having overpowered engines” etc. OK, where i live gas is expensive (about 2.34 USD / litre) and our typical cylinder volumes is around 1.4-2 litre so i guess it is many reasons why where you live is important. The truth is, whatever you hate, someone loves it somewhere else – lets face it, if a brand was hated by everybody then you would never have heard of them 😉
I love SUVS, i want high torque – but also a cheap car to use, i want all-wheel drive, ABS, intense rally headlights etc. Somebody else wants the perfect opposite, it is also a question about preference.